Posts Tagged: Activation

Activation and Participation at the Lions

A calmer sea and welcome cool breeze greeted early risers in Cannes this morning. The Lions are no doubt enjoying morning coffee whilst reflecting on the many stunning events hosted in Cannes last night.
Among the highlights were appearances by Sting who serenaded special guests of the MailOnline on its stunning boat and presumably waved to Pharrell next door! Oh and Havas Café enjoyed an unexpected visit from vine star Dallas Cameron and WPPStream hosted their friends at a beach party.
During the day, WPP Stream island welcomed guests after a hair-raising surf trip through high wind and choppy waters. Some 100 special guests braved the waves to join Sir Martin Sorrell on his exclusive island for conversations with global CEOs and brands about the future of digital and the world of marketing and business with presentations from Matt Brittin, Alex Da Kid, Dick Costolo and Jeff Weiner among others.

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