Posts By: Sarah Baldock

Disruption in More Ways Than One

Day three of my Cannes experience raised some unexpected encounters… more fun, creativity and inspiration – and a little disruption of the not so inspiring kind.

Last night’s Microsoft party was a huge hit with queues for access until near closing time and a hit turn from US band Walk the Moon. Google hosted special guests at Tom Kitchen’s table once again and of course MailOnline continued their star-studded streak with appearances on their yacht from Chrissy Teigen and Kylie Jenner. WPP hosted Keith Weed and Unilever teams at the Mindshare Villa, and took a celebratory look at a year of shining creative work and success with Dove and Sunsilk and other campaigns; and Vice announced the launch of the inspired and defiant women’s news channel Broadly.com

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Activation and Participation at the Lions

A calmer sea and welcome cool breeze greeted early risers in Cannes this morning. The Lions are no doubt enjoying morning coffee whilst reflecting on the many stunning events hosted in Cannes last night.
Among the highlights were appearances by Sting who serenaded special guests of the MailOnline on its stunning boat and presumably waved to Pharrell next door! Oh and Havas Café enjoyed an unexpected visit from vine star Dallas Cameron and WPPStream hosted their friends at a beach party.
During the day, WPP Stream island welcomed guests after a hair-raising surf trip through high wind and choppy waters. Some 100 special guests braved the waves to join Sir Martin Sorrell on his exclusive island for conversations with global CEOs and brands about the future of digital and the world of marketing and business with presentations from Matt Brittin, Alex Da Kid, Dick Costolo and Jeff Weiner among others.

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The personal experience comes out on top at Cannes

Sir Martin

In a crowd of thousands, it’s still the personal experience that comes out on top, says Sarah Baldock, CEO and founder of be-good, who will be blogging live from Cannes Lions this week for Event.WPP Flags

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