Activation and Participation at the Lions

A calmer sea and welcome cool breeze greeted early risers in Cannes this morning. The Lions are no doubt enjoying morning coffee whilst reflecting on the many stunning events hosted in Cannes last night.
Among the highlights were appearances by Sting who serenaded special guests of the MailOnline on its stunning boat and presumably waved to Pharrell next door! Oh and Havas Café enjoyed an unexpected visit from vine star Dallas Cameron and WPPStream hosted their friends at a beach party.
During the day, WPP Stream island welcomed guests after a hair-raising surf trip through high wind and choppy waters. Some 100 special guests braved the waves to join Sir Martin Sorrell on his exclusive island for conversations with global CEOs and brands about the future of digital and the world of marketing and business with presentations from Matt Brittin, Alex Da Kid, Dick Costolo and Jeff Weiner among others.
The view from WPP Stream Island. Awesome!

The view from WPP Stream Island. Awesome!

Today there are some great experiences on offer for those braving the sunshine away from the stunning programme in the Palais. Aside from the hospitality and parties in the various hotels and cabanas along the strip, some are making their presence more felt with some great activations.
Google and Eurosport
Participation is the order of day. There is the Eurosport soccer tournament for example. Google are stealing the show again with their beach club content. Today they will host the  internationally acclaimed hiphop dancers Les Twins for dance lessons. They also have great interactive fun with Androidify yourself and SlowMo yourself with Gavin and Dan. There is a virtual tour of Abbey Road for music fans and there’s a cooking lesson from Jamie Oliver too!
Facebook will offer more Hacktivations and Hack experiences in the Hacker Square and some rather lovely wine tasting sessions too. The high winds along the coast launched the excellent contingency plans of Phenix to transport their delegates to St Tropez overland rather than on the yacht as planned.
And of course today, be good is producing an afternoon of fascinating content on the island for YouTubeCreate and Google. We are thrilled to be able to share  creative ideas in such an inspiring space.
YouTube Create 2015

YouTube Create 2015

Which brings us to tonight… there is more exciting action from brands and agencies stamping their presence on the 62nd Lions event. Parties are taking place on the Tumblr boat, the Xaxis Strangelove boat and Unilever and Adobe will host their classic cocktail parties. Jamie Cullum is gracing the stage at Havas Café at 6pm. Microsoft are having their big party tonight – more scoop on that tomorrow
 Lots for people to share and enjoy!
Sarah Baldock is CEO and founder of be-good and will be blogging live from Cannes Lions this week. Read her first blog from Cannes Lions here.